AS: When we spoke to our customers, we found that the second biggest skincare concern, after ageing well, is sensitive skin. Research has shown that constant skin problems such as redness, dry skin or reactions to products can have a significant impact both physically and mentally on people who experience them, so with this in mind, we wanted to create an effective solution that is kind to sensitive skin.

BB: A common symptom of sensitive skin is dryness, however many products aimed at dry or atopic skin are formulated to reduce water loss by acting as a barrier which locks in moisture. However, treatment for dry skin is not always appropriate for sensitive skin as it can feel like it traps heat, which can cause itching and irritation. Our collection has been formulated to encourage a healthier skin barrier while allowing skin to ‘breathe’.

AS: We’ve used oat oil, within our moisturiser, which is rich in vitamin E and linoleic acid, to lock in moisture and maintain the natural balance of the skin, helping to support the skin’s natural barrier function. Oat extract improves skin’s radiance and its epidermal thickness to help moisturise and plump, leaving the skin feeling smooth and comforted. And finally, we’ve packed the collection with hyaluronic acid, a naturally occurring moisture magnet in the skin, attracting and retaining water molecules to hydrate from beneath the skin’s surface, helping to plump the top layers of the skin.

AS: Yes. They have been formulated to be high-performing and are clinically proven to help improve the appearance of skin over time, visibly reducing fine lines and wrinkles and plumping and firming, making it an ideal everyday collection for those who have consistently sensitive skin.